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Privacy Policy

How we collect, use, share and protect your information.

  1. Introduction
  2. Collection
  3. Usage
  4. Sharing
  5. Security precautions
  6. Data deletion and retention
  7. Your rights
  8. Consent
  9. Changes to this Privacy Policy
  10. Grievance Officer

Introduction

This Privacy Policy describes how TRACOLE TECHNOLOGIES PVT. LTD. and its affiliates (collectively ‘TRACOLE TECHNOLOGIES PVT. LTD.’, ‘we’) collect, use, share, protect or otherwise process your information and personal data through our website (the ‘Platform’). You may be able to browse certain sections of the Platform without registering with us. We do not offer any product or service under this Platform outside India, and your personal data will primarily be stored and processed in India. By visiting this Platform, providing your information or availing any product or service offered on the Platform, you expressly agree to be bound by this Privacy Policy, the Terms of Use and the applicable service or product terms and conditions, and to be governed by the laws of India, including the laws applicable to data protection and privacy. If you do not agree, please do not use or access our Platform.

Collection

We collect your personal data when you use our Platform and services, or otherwise interact with us during the course of our relationship, together with related information provided from time to time. The information we may collect includes, but is not limited to, personal data provided to us during sign-up or registration, or when using our Platform, such as name, date of birth, address, telephone or mobile number, email ID and any information shared as proof of identity or address. Some sensitive personal data may be collected with your consent, such as your bank account, credit or debit card or other payment instrument information, or biometric information such as your facial features or physiological information (to enable certain features when you opt in and where available on the Platform), all in accordance with applicable law. You always have the option not to provide information, by choosing not to use a particular service or feature on the Platform.

We may track your behaviour, preferences and other information that you choose to provide on our Platform. This information is compiled and analysed on an aggregated basis. We also collect information related to your transactions on the Platform and on third-party business partner platforms. When such a partner collects your personal data directly from you, you are governed by their privacy policies. We are not responsible for a partner’s privacy practices or the content of its privacy policy, and we ask you to read it before disclosing any information.

If you receive an email or a call from a person or association claiming to be TRACOLE TECHNOLOGIES PVT. LTD. that asks for personal data such as a debit or credit card PIN, or a net-banking or mobile-banking password, never provide that information. If you have already revealed such information, report it immediately to an appropriate law enforcement agency.

Usage

We use personal data to provide the services you request. To the extent we use your personal data to market to you, we give you the ability to opt out of such uses. We use your personal data to assist sellers and business partners in handling and fulfilling orders; enhance customer experience; resolve disputes; troubleshoot problems; inform you about online and offline offers, products, services and updates; customise your experience; detect and protect us against error, fraud and other criminal activity; enforce our terms and conditions; conduct marketing research, analysis and surveys; and as otherwise described to you at the time of collection. You understand that your access to these products and services may be affected if permission is not provided to us.

Sharing

We may share your personal data internally within our group entities, our other corporate entities and affiliates to provide you access to the services and products they offer. These entities and affiliates may market to you as a result of such sharing unless you explicitly opt out. We may disclose personal data to third parties such as sellers, business partners and third-party service providers, including logistics partners, prepaid payment instrument issuers, third-party reward programmes and other payment options you choose. These disclosures may be required for us to give you access to our services and products, to comply with our legal obligations, to enforce our user agreement, to facilitate our marketing and advertising activities, and to prevent, detect, mitigate and investigate fraudulent or illegal activities related to our services.

We may disclose personal and sensitive personal data to government agencies or other authorised law enforcement agencies if required to do so by law, or in the good-faith belief that the disclosure is reasonably necessary to respond to subpoenas, court orders or other legal process. We may disclose personal data to law enforcement offices, third-party rights owners or others in the good-faith belief that the disclosure is reasonably necessary to enforce our Terms of Use or Privacy Policy; to respond to claims that an advertisement, posting or other content violates the rights of a third party; or to protect the rights, property or personal safety of our users or the general public.

Security precautions

To protect your personal data from unauthorised access, disclosure, loss or misuse we adopt reasonable security practices and procedures. Once your information is in our possession, or whenever you access your account information, we adhere to our security guidelines to protect it against unauthorised access and offer the use of a secure server. However, the transmission of information is not completely secure, for reasons beyond our control. By using the Platform, users accept the security implications of data transmission over the internet and the World Wide Web, which cannot always be guaranteed as completely secure, so there will always remain certain inherent risks in using the Platform. Users are responsible for protecting their login and password records.

Data deletion and retention

You can delete your account from your profile and settings on our Platform. This action means you lose all information related to your account. You may also write to us at the contact information below to assist with these requests. In the event of a pending grievance, claim, pending shipment or other service, we may refuse or delay deletion of the account. Once the account is deleted, you lose access to it. We retain your personal data for no longer than is required for the purpose for which it was collected or as required under any applicable law. However, we may retain data related to you if we believe it may be necessary to prevent fraud or future abuse, or for other legitimate purposes. We may continue to retain your data in anonymised form for analytical and research purposes.

Your rights

You may access, rectify and update your personal data directly through the functionality provided on the Platform.

Consent

By visiting our Platform or providing your information, you consent to the collection, use, storage, disclosure and other processing of your information on the Platform in accordance with this Privacy Policy. If you disclose to us any personal data relating to other people, you represent that you have the authority to do so and permit us to use the information in accordance with this Privacy Policy. When you provide personal data over the Platform or any partner platforms or establishments, you consent to us (including our other corporate entities, affiliates, lending partners, technology partners, marketing channels, business partners and other third parties) contacting you by SMS, instant messaging apps, call or email for the purposes specified in this Privacy Policy.

You can withdraw consent you have already provided by writing to the Grievance Officer at the contact information below, with the subject line ‘Withdrawal of consent for processing personal data’. We may verify such requests before acting on them. Withdrawal of consent is not retrospective and is subject to the Terms of Use, this Privacy Policy and applicable laws. If you withdraw consent, we reserve the right to restrict or deny the provision of the services for which we consider that information necessary.

Changes to this Privacy Policy

Please check our Privacy Policy periodically for changes. We may update it to reflect changes to our information practices, and we may alert or notify you about significant changes in the manner required under applicable laws.

Grievance Officer

TRACOLE TECHNOLOGIES PVT. LTD., SF No.21/1, Patta No.87, School Street, Chettiyaragaram, Vanagaram, Chennai, Tamil Nadu 600095.

Contact: 86109 47886. Phone hours: Monday to Saturday, 10:00 to 19:00.

Tracole Technologies

High Security Registration Plates, with a fully automated blank production line in Tamil Nadu and software we built ourselves.

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© Tracole Technologies Pvt. Ltd.
HSRP
Ask us Online · quick answers

Ask me about Tracole, high security plates, the six security features or the portal.

A High Security Registration Plate is a registration plate with security features that make it hard to copy or tamper with. Every plate carries an encoded laser code that ties it to the RTO registry records.
1. Retro-reflective sheeting for day and night visibility. 2. A chromium hologram, hot-stamped so it cannot be removed without visible damage. 3. A laser-etched identification code beneath IND. 4. Pearl pigment security ink that changes with the viewing angle. 5. Non-reusable snap locks. 6. A third registration sticker on the windscreen. See /#security.
Private vehicles: white plate, black characters. Transport: yellow plate, black characters. Rental: black plate, yellow characters. Electric vehicles use a green plate: white characters for private, yellow for transport, black for rental. See /#plates.
Prices depend on the category of the vehicle. Vehicle owners see the exact amount at booknowhsrp.com before they pay. Partners and businesses can write to us from /#contact.
Tracole Technologies is ISO 9001:2015 certified and experienced in manufacturing and embossing HSRP plates since 2005. It holds the Type Approval Certificate and the requisite approvals from ICAT for HSRP manufacture, supply and implementation in India. See /#about.
Tracole has an automated blank production line in Tamil Nadu, a plant in Chennai and a corporate office in Noida. The addresses are in /#contact.
Vehicle owners book at booknowhsrp.com, which is run by Tracole Technologies. This website is for partners, dealers, OEMs and businesses.
Use Partner login at /login and choose how you work with Tracole: OEM, dealer, embossing station or Tracole employee. You will sign in on the partner portal.
Find the telephone, email addresses and office and plant addresses in the Contact section: /#contact.

Never share a payment, a password or a one-time code here. Check anything important on the page an answer points to.

About Tracole Technologies

Tracole Technologies Pvt. Ltd. makes High Security Registration Plates (HSRP) for vehicles across India, on an automated production line in Tamil Nadu, and builds its own software for the plate business.

At a glance

  • Since 2005
  • ISO 9001:2015 certified
  • ICAT type approval
  • Automated blank production line, Tamil Nadu
  • Chennai plant
  • Noida corporate office
  • Software built in-house

The plates we make

  • Non-transport: White plate, black characters. Private vehicles
  • Transport: Yellow plate, black characters. Commercial vehicles
  • Rental: Black plate, yellow characters. Rental vehicles
  • Electric · Non-transport: Green plate, white characters. Private electric vehicles
  • Electric · Transport: Green plate, yellow characters. Commercial electric vehicles
  • Electric · Rental: Green plate, black characters. Rental electric vehicles

Colours follow the national plate scheme.

Six security features

  • Retro-reflective sheeting. Laminated, embossed reflective sheeting gives strong daytime clarity and night-time visibility, cutting down low-light accident risk.
  • Chromium hologram (Ashoka Chakra). Hot-stamped at around 220 °C. The hologram cannot be removed or replaced without visible damage, and is not reproducible by duplication.
  • Laser-etched identification code. A unique code etched beneath “IND” permanently links the plate to RTO registry records and cannot be erased.
  • Pearl pigment security ink. The inscription ink shifts colour intensity as the viewing angle changes, defeating attempts to fake a plate with ordinary printing.
  • Non-reusable snap locks. External fasteners bolt the plate to the vehicle body; any attempt to remove or reuse the plate leaves visible, tamper-evident damage.
  • Third registration sticker. A self-destructive windscreen sticker carries the laser number, registration date and RTO details as a backup verification layer.

Software we built ourselves

  • Accounting Module. The accounts side of the HSRP business.
  • HSRP Sales & Operations Module. From the order to the fitted plate: sales and day-to-day operations.
  • Production & Supply Chain Module. Stock, production and supply across the plant and our partners.
  • Automobile Dealer Module. A workspace for the dealers who order and fit plates.
  • Dealer Wallet Module. A wallet that lets dealers pay for their plates.

On the production line

  • Modern equipment with imported automated machines
  • Highly skilled technicians with more experience
  • Adequate stock to fulfil customer needs
  • Massive storage area for inventory
  • Raw materials sourced from the best suppliers

Where we are

Plant
SF No.21/1, Patta No.87, School Street
Chettiyaragaram, Vanagaram
Chennai, Tamil Nadu 600095

Corporate Office
701, 7th Floor, Tower-B, Noida One
Block B, Sector 62
Noida, Uttar Pradesh - 201309

Talk to us

  • Phone: +91 9560703785
  • General: info@tracole.com
  • Business: business@tracole.com
  • Tracole on LinkedIn